”Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold
Paul RandArt director and graphic designer - 1914 – 1996
Brand audit and management
Your brand is not your logo. It’s your legacy. In independent education, your brand is what families believe about you – not just what you say, but how you show up. L&T helps schools uncover the truth of their brand: what it communicates, how it performs, and most importantly, how it’s perceived. We go beyond surface-level design to build binding, resonant messaging that reflects your values, your vision, and your voice.
Because in a competitive market, clarity isn’t a luxury – it’s a necessity.
Competitor analysis
In independent education, success isn’t just about what you offer – it’s about how well you understand what others do. L&T delivers sharp, data-driven insights into your local landscape, from trending pupil numbers to exam performance and brand positioning. We help you decode competitor strategy, identify gaps, and make informed decisions that drive enrolment, reputation, and resilience.
Because long-term success starts with knowing exactly where you stand — and where you can lead.
Courageous marketing and messaging
We don’t play it safe. We help schools stand out.
In a crowded independent education market, bravery isn’t optional – it’s essential. L&T crafts unapologetically bold brand narratives that cut through the noise, challenge convention, and create space for schools to lead, not follow. We help you find your voice, own your story, and build a brand that resonates with courage, clarity, and conviction.
Because the schools that thrive are the ones that dare to be different.
Domestic recruitment
L&T profile your existing cohort of families and create strategic social media campaigns to increase your profile to a wider, targeted group of parents. Results are impressive, and it allows your institution to reach greater numbers than traditional media.
International recruitment
Normally governed by education agents, the international student recruitment market will require a fresh approach due to Covid-19. It is time for inventive thinking, marketing expertise and a team who can manage activity on your behalf.
We help assess your international student requirements and create campaigns in countries or regions of interest to you. From there, we take over. L&T build, implement and manage the campaign – controlling the process to ensure the maximum number of enquiries are achieved. Global marketing without setting off out of your office. Unlike exhibitions, you are the soul focus of their attention.
International student recruitment requires a new approach…and you have just found it.
Social media advertising
Social media marketing
Most educational institutions are active on social media. Content is posted regularly, and it provides a window into the life of students and staff. Yet it somehow lacks strategic alignment with the wider brand, and L&T spend time working with schools to ensure their organic profile is boosted, and links closely with the strategic aims of the school.
We also have vast experience of how paid-for advertising campaigns provide education institutions was amazing results (we do not mean boosting your post for a few quid either). L&T construct targeted Facebook and Instagram campaigns, to be published in specific locations in the UK, or across the world, aimed at promoting key admissions events, strategic messaging or emotive storytelling.
Google Search and Display
Google Search and Display advertising provides a cost-effective and proven method of qualified lead generation. However, campaigns need to be carefully planned and researched to ensure the allocated budget is spent wisely.
L&T’s digital specialists guide you through the creation of a campaign, and performance is constantly monitored to ensure engagement stays on track. All leads created are tracked via landing pages or other CTA mechanisms, providing critical ROI data against ever-challenging annual budgets
Email marketing
Using your audience data and creating specific ‘call to action’ landing pages, targeted email campaigns are an efficient and effective method to reach large numbers within your community. Tailored templates ensure brand continuity and ease of creation, and L&T will help you increase your digital activity.
L&T’s digital team will build content, manage activity, and monitor campaign performance – reporting back on each communication. You tell us what you want to achieve…and we just get on and do it!
First-class customer and user experience
Make it personal. Make it matter.
Every enquiry is a moment of truth. From first contact to final decision, families are forming impressions – and every detail counts. L&T helps schools design seamless, values-aligned experiences that feel personal, relevant, and intentional. We align your admissions journey with what families care about most, ensuring no lead is wasted and every interaction builds trust.
Because in independent education, experience is everything.
Website and digital opportunities
No more templates. No more noise. It’s time to make it work.
In today’s digital world, your online presence is your first impression – and your lasting one. L&T helps schools build authentic, high-performing digital ecosystems that go beyond generic websites and passive social media. We craft compelling narratives, activate paid campaigns, and design platforms that leave families wanting more.
Because if your digital strategy isn’t working hard, it’s hardly working.
Inbound marketing
Be found. Be felt. Be chosen.
Parents are searching – for answers, for alignment, for the right fit. L&T helps schools create powerful inbound marketing materials that speak directly to what families care about. From thought-provoking content to punchy, persuasive messaging, we position your school to be discovered with confidence and remembered with conviction.
Pupil voice
Parents are discerning. They don’t just want polished messaging – they want authenticity. F&T helps schools elevate pupil voice through storytelling, creative work, and lived experience. Because nothing builds brand loyalty like hearing directly from the children whose lives are being shaped. It’s not just persuasive marketing – it’s proof of impact.
Your brand isn’t just what you say. It’s what your pupils show.