Personalised and editable print (aka web-to-print) or PEP as we’re calling it, is an online platform that allows you to create and edit your branded print media directly through your browser.
There are many benefits of a web-to-print system including reducing of external costs, and brand continuity but most important for the education sector is the ability to personalise your marketing materials – creating one-to-one messaging. PEP offers many other customisable options for your marketing material to suit your audience and it’ll save your print costs too.
For example, let’s say your prospectus is 40 pages jam-packed with all the information any prospective recruited student would need to know and you print in bulk, all ready to post out. An alternative is print less copies of your main prospectus and let PEP communicate directly with prospective families.
Through your website’s online request form, you can ask specific questions and PEP will collate their very own bespoke prospectus. Whether it be subject related, extra curricular interest, or even selecting a specific bus route, your prospective client would receive a cost-effective, scaled down, bespoke and more relevant prospectus in the post, or via email. You can even include their name within the document – now that really is going the extra mile.
You can also have complete control over your other branded media such as:
- Business cards
- Social media posts
- Event leaflets
- Open Day literature
- Signage
- Posters
- Clothing
Using your own professionally designed branded templates, you can eliminate the need for external designers by creating and editing a diverse range of documents through PEP.
How much does it cost?
PEP is offered free within our Gold package for schools. We set you up with your online PEP site and away you go. You still pay for your print as normal (although through PEP we may be able to get more competitive prices for you).
This truely makes it cost-effective customisable print-on-demand that’s very much on-brand.
Let PEP do the talking for yours, get in touch to find out how.