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Approach and Costs

How we work and save you money

L&T provide unique marketing and student recruitment expertise so we know we can help institutions reach their targets.

We do understand institutions range in available budget and in-house support, so we have devised 3 affordable packages that will also provide savings in other areas of your budget. You could have our whole team working alongside you for less than one full-time member of staff.

Our range of investment packages include a varied range of benefits:
  • Commission discounts on recruited students
  • Our Tiger team networking in-country on behalf of your institute
  • Monthly social media spend
  • Up to 20 hours design and marketing support from our Lions team
  • Weekly newsletter e-Shots
  • Our Tiger team attending yearly events on behalf of your institute

Alternatively, if you would like to discuss other options please get in touch – we are more than happy to fit your budget. Our innovative approach will attempt to even create new revenue streams – offsetting any cost against work we complete.

The traditional approach

  • Fixed agent commission for each student recruited
  • Agents represent many institutions
  • Agents will prioritise institutions, but only if commission rate is higher

The L&T approach

  • A digital approach – and we strengthen your international profile
  • Exclusive promotion – for that reason L&T will not represent similar institutions in the same geographical area
  • Different packages to suit your ambitions and budget
  • Create a larger pipeline of enquiries, As a result more applications and enrolments are expected
  • Match social media campaigns to support marketing events and activity around the world
  • Provides accurate Return on Investment (ROI) for financial reporting to management. This is in contrast to other marketing activity that is difficult to assess.
  • Finally, we provide access to our established international recruitment team

The true cost…the hidden savings:

Traditional way

Exhibition route :

  • £2000 for exhibition stand
  • £1000 for flights and accommodation
  • £500 on expenses
  • £500 on promo material

Ask yourself…

  • How many enquiries do you generate on stand?
  • More importantly, how many of those (who will have registered with multiple institutions at the same exhibition) will be converted?
  • Therefore, how many enrolments would you expect for your £4000?

The L&T way

Social media alternative:

  • £2500 for international social media campaign

Results:

  • Average expected audience for £2500 = 300,000 people*
  • Expected number of enquiries for £2500 = 332*
  • Larger pipeline = more applications
  • Therefore, how many enrolments could you expect for your £2500?

* based on a recent social media project

Investment Packages

Gold Level – £4000 per month

For institutions desiring a global presence

66
Commission discount
20
Design and marketing support per month

365

Networking in-country
52
Content marketing e-shots
750
On social media per month

6

Yearly in-country
Get in touch

Silver Level – £2000 per month

An introductory level for institutions looking wider recruitment opportunities across the world.

33
Commission discount

365

Networking in-country
500
On social media per month
3
Yearly in-country
Get in touch

Bronze Level – no monthly charge

0

percent commission discount
Get in touch

Challenging your spend – can you create more enquiries?

See The ROI Debate

  • Reduction in commission paid – therefore the more students we recruit, the bigger your savings
  • Budget savings on UK staff attending international events because L&T team will represent your institution overseas
  • Social media spend included – as a result monthly targeted digital activity will drive up enquiry numbers
  • Marketing support – access to our team of designers, social media managers and web gurus. Consequently, this will reduce external supplier costs
  • Ten members of staff around the world working for you. Although not necessarily a saving, how much it would cost you to have this presence 24/7?
  • We are flexible…and so we will fit around your plans and budget

L&T Gold Level true spend comparison

Expenditure
Bronze level
Silver Level
Gold level true spend
Annual cost£0£24,000£48,000
Commission for 10 students£30,000*£20,000£10,000
Total costs£30,000*£44,000£58,000
Social media£0- £6,000- £9,000**
International event attendance£0- £4,500- £9,000**
Marketing support, supplier saving£0£0- £12,000**
Total savings£0£10,500£30,000
True cost£30,000£33,500£28,000

*Bronze level example based on tuition fees at £20,000 per year, 10 students recruited and 15% commission for each.
** Your usual spend now absorbed in L&T’s Gold package

”The philosophy of the schoolroom in one generation will be the philosophy of government in the next.

Abraham Lincoln